I stumbled across a really interesting interview on the Supply Side Cosmetics Insights website regarding the partnership between Skin Authority and the Dole Nutrition Institute.
The CEO of Skin Authority, Celeste Hilling spoke to Supply Side Cosmetics Insights about the partnership. You can read the entire interview here.
In a nutshell, the two companies combined forces to create “a new category of product” – wait for it, nutritopicals (trademarked of course – LOVE IT!!!).
The two companies share a passion for extolling the virtues of vitamin D – which Hilling calls “one of the most important building blocks of health” – and they developed a product based on the powerhouse.
The VitaD Illuminating DUO is the first product in the nutritopicals category. It incorporates a
- spice powder made of Dole’s 100% vegan, whole-food, plant-based source of Vitamin D which can be sprinkled on anything you eat or drink (ie. a food)
- a topical elixir which provides full-spectrum vitamin D to the surface layers of the skin through daily application (ie. a cosmetic).
Hilling explains that nutritopicals are about striking “a perfect balance between internal and external nutrition” and promises that there will be other products that will take nutrition from the table to the cosmetic counter.
Talk about a company thinking outside the box! Stories like this make me believe in and get excited about future innovations in the food, cosmetic and natural health product industries! Just think about all the possible combinations…
And of course, I get all jacked up thinking about how Health Canada will regulate all these new products, and how they will provide companies with some really great branding opportunities – nutraceutical, cosmeceuticals and now NUTRITOPICALS: c’mon, it’s brilliant!